About Jitesh Patel

I work in a shared studio in Shoreditch, London, with different industry professionals. It’s a great environment to work in, we generally share ideas, and are quite a sociable bunch of people.

I like to think im very design orientated. I like to work on new ideas and concepts and work them through on the computer. I enjoy drawing in my sketch book, and build up ideas, which are useful for projects. Its important for me to build a library of small design elements which I use in my illustrations. I create everything from scratch, which makes all my work original.

I am presently experimenting with new styles and techniques. I personally think its important, to keep your style as fresh as possible. I feel it’s a little like science, experimenting with new methods will improve your work. I am quite competitive as a person and this is what drives the process.

I like to travel, which provides a great opportunity to tune into new environments and be inspired. I have often come away more cultured and mature as a designer from being in a foreign land.

My creations are a blend of delicate, intricate forms, and a good use of colour,  composed together in a harmonizing way. It’s a matter of how I feel about the work I’m working on. If it feels right and im excited by it, I know I will be satisfied with the final piece.

I have developed a style over the years, which is constantly developing. Its clean and simple in its form. I like to create intricate, delicate work, which has a feminine touch to my illustrations. I trust in the composition and weight of my work. It’s a very thought through process and everything is placed coherently.

The lines are swooping and weaving through the design, which provide a sense of movement. These forms interact with elements in my illustration, which is very characteristic of my work.

I introduce and work with floral designs and nature, it’s a feature to my illustrations, depending on the brief. I like to overlay my work and have different layers come through which adds a fresh dimension.

I enjoy what I do as a designer, its something that gives me a sense of pride. I am very satisfied when ever I complete a piece of work and see it used in a commercial way