Line Drawing Blue Moon Brewing Company illustrated Pint Glass Special Artist Edition
When the renowned Blue Moon Brewing Company sought to create a special edition pint glass, they turned to me with a unique vision. They envisioned a design that would invite their patrons to become artists themselves, filling the canvas of the glass with their creativity. Entrusting me with the task of bringing their history and values to life through art was an honour I embraced wholeheartedly.
The concept behind this illustration was to pay homage to the company’s rich history. Blue Moon, born in the heart of Colorado, has a story that spans the vast expanse of the United States. The journey began in 1995 when Keith Villa, the Brewmaster and Founder, crafted the iconic beer recipe. Over the next decade, Keith and his team embarked on a cross-country odyssey, visiting bars and stores to share their tale.
In my artistic endeavour, I aimed to encapsulate the essence of this extraordinary beer. On the left side of the design, Keith Villa’s inspirational journey unfolds. It represents the experiences that shaped the beer’s recipe—a fusion of dreams, ideas, and creativity. Within this realm, you’ll discern the ingredients: Valencia orange peel, coriander, wheat, and hops, each blending harmoniously to concoct the beer’s recipe.
The spirit of movement and exploration inspired the right side of the glass design. Flowing lines denote the team’s extensive travels across America. Their cross-country road trip marked the inception of a story that transformed a local brew into a global sensation, savored in every corner of the world.
The initial sketch underwent meticulous iterations, evolving into the approved final design. The artwork emerged as a black-and-white ink drawing, capturing the essence of Blue Moon’s essence. Subsequently, the illustration was digitized, refined, and fine-tuned based on client feedback. With the client’s enthusiastic approval, the glass design was set in motion for mass production.
This Blue Moon pint glass is not merely a vessel for beer but a canvas of creativity, an artistic expression that invites patrons to become part of the brewing company’s history. As you sip from this glass, you’re not just enjoying a beer; you’re celebrating a journey—a journey of flavour, art, and the American spirit.