Line Drawing Blue Moon Brewing Company illustrated Pint Glass Special Artist Edition
Blue Moon Brewing Company illustrated pint glass. the famous beer company contacted me to create a design for a special edition Line Drawing Blue Moon beer glass. The inventive concept required me to create a line drawing design that is meant to be coloured in by the customers. They trusted me to devise a concept in my own style that reflects the company’s history and values, and it was a task that I took on with pride.
The idea behind the illustration is to reflect the history of the company. While Blue Moon was born in Colorado, its history spans the entirety of the United States. After Keith Villa, Brewmaster and Founder created the iconic recipe for the beer in 1995, he and his crew hit the road. For the next ten years, they visited a bar after bar, store after store, to tell their story.
I wanted to create a design that encompassed everything special about the special beer. The left-hand side of the design is inspired by Keith Villa, representing his experiences that have inspired the recipe for the beer. It depicts the melting pot of dreams, ideas and creativity that have come together to make it into the brand it is today. You’ll notice ingredients like Valencia orange peel, coriander, wheat and Hops, all mixing together to formulate the recipe.
Movement and travel also inspired my illustration, and they are depicted on the right side of the glass design. The undulating lines represent the team’s travels across America, marking the beginning of their story as a road trip across America led the brand into becoming an internationally-known product that is shipped around the world.
The initial sketch went through a few rounds of iterations through to the approved final. The drawing was sketched and drawn first as a black and white ink drawing. The illustration was then scanned into the computer and worked on further digitally while receiving client feedback. The final illustration was then approved by the client and the glass went into production to be mass-produced.