Tesco Clubcard Map Drawing
The Tesco statement is delivered to customers quarterly and is a way of saying thank you to them for shopping. Inside customers will find their vouchers which they can redeem.
A little girl approximately 4 years old with curly hair is standing in her hallway holding a “Clubcard” map upside down trying to decide where to go. The map is so big that we can only see the top of her bobble hat.
The brief for Tesco was to illustrate the map that the little girl is holding. The map is a simplified stylised illustration of the products and partner of Tesco.
Partners/ Places in Tesco a similar treatment to signify who they are/what they do need to be illustrated and composed on to the map. The roads are very simple and clean, the road names did not need to be required for this particular map, due to the map being a fictional place.