Roll Royce Saatchi Gallery
Inside Rolls-Royce‘ delivers a multi-sensory journey through the marque’s world-renowned engineering, design, and craftsmanship, providing extraordinary levels of insight into the amazing lengths required to create the world’s pinnacle super-luxury motor car”.
In what is an engaging interactive experience, exhibits were brought to life with smartphones and tablets using the latest iBeacon technology.
The nine rooms focused on a key aspect in the creation of a Rolls-Royce. The first room brings its palette of 44,000 paint colours to life through an innovative digital display. You can select an item of their choice, place it on the colour activation table and watch the room change hue to match.
Expert craftsmen from the Rolls-Royce factory at Goodwood demonstrate and explain their very particular and highly sought-after skills over the course of the exhibition.
I was fortunate enough to be working with Imagination, a leading design agency based in the Centre of London. I was working with the Automotive design team from Imagination, to create the Interactive icons for the Rolls Royce exhibition at the Saatchi Gallery. The Rolls Royce Navigation Icons had to have the look and feel of being crafted, just as a Rolls Royce.