Typography Design Optimum Magazine London Fashion Special Feature
Optimum Magazine a revered publication in France, reached out to me upon discovering my intricate maps. The occasion was their special UK issue for November 2016, with a dedicated section on London fashion that demanded a unique touch.
The centrepiece of this 9-page feature was an illustrated typographic map of London, meticulously designed to showcase the essence of five distinct neighbourhoods: Soho, East End, Knightsbridge, Camden, and Kensington. Within each neighbourhood, five fashion-related addresses were spotlighted as points of interest, guiding readers on a sartorial journey through the heart of London.
The creative process unfolded in small, deliberate sections. Each spot illustration, executed with precision using fine-line ink pens, found its rightful place on the canvas. As the elements came together, I embarked on the task of composing a harmonious typography layout around these artfully rendered vignettes.
Diverse typefaces were deftly employed to infuse character and distinctiveness into the spot illustrations, ensuring that each location on the map had its unique voice. The headings, commanding attention with their bold presence, were masterfully juxtaposed with hand-rendered type copy. This delicate balance framed the entire composition, resulting in a map that is not merely a visual guide but a work of art in its own right.
Optimum Magazine’s readers were treated to more than just a map; they embarked on a typographic odyssey through the fashionable streets of London. As this map served as their sartorial compass, I trust it ignited their wanderlust and appreciation for the diverse and dynamic fashion scenes that define London’s neighbourhoods.