Client: Sectorlight Agency
Commissioned by: Emily Knight, Designer at Sectorlight
Design & Illustration: Jitesh Patel
Location: London, UK
Category: Map Illustration | Corporate Artwork
London Map Illustration for Sectorlight
Overview
Sectorlight, a London-based design agency, commissioned a bespoke hand-drawn map of London to be displayed in a development company’s Bermondsey showroom. The brief was to capture the essence of the city through a select number of iconic landmarks, ensuring the artwork was both distinctive and visually engaging.
Approach
The project centred on five key London landmarks: London Bridge, St Paul’s Cathedral, The Shard, the London Eye, and the OXO Tower. These were chosen to give the map a strong identity while keeping the composition clear and focused.
To create the map, I began by researching contemporary street maps of London, then sketching the city’s road network with a deliberately loose and imperfect line style. The intentional sketchiness added a unique character, avoiding overly polished precision and instead giving the artwork an organic, hand-crafted feel.
Design Details
-
Medium: Hand-drawn line work with black ink
-
Style: Loose, imperfect, sketchy line aesthetic
-
Digital Refinement: Minimal Photoshop adjustments to refine composition without losing authenticity
-
Landmarks Featured: London Bridge, St Paul’s Cathedral, The Shard, London Eye, OXO Tower
Outcome
The final artwork balanced simplicity with character, creating a striking canvas print that now hangs framed in the Bermondsey showroom. Unlike my usual detailed map illustrations, this project embraced a more minimal, organic style—one that captured the spirit of London in a bold yet understated way.
This commission not only delivered a unique result for the client but also broadened my creative approach to maps, inspiring me to explore greater simplicity in future work.
