Client: Blue Moon Brewing Company
Commissioned by: Blue Moon Brewing Company
Design & Illustration: Jitesh Patel
Location: USA
Category: Packaging / Product Illustration
Blue Moon Brewing Company Artist Edition Illustrated Pint Glass
Overview
Blue Moon Brewing Company approached me to design a limited-edition illustrated pint glass as part of their “Special Artist Edition” series. The brief was to create a design that not only reflected the brand’s story and values but also invited drinkers to interact with the artwork—treating the glass as a canvas for creativity.
Approach
My challenge was to visually narrate the journey of Blue Moon’s iconic beer and its founder, Keith Villa, in a way that would resonate with drinkers across the United States. The concept focused on storytelling through a dynamic line drawing that would wrap around the pint glass and spark personal interpretation.
Design Details
The left side of the illustration highlights Blue Moon’s origins in Colorado. It traces the early inspirations of Keith Villa—his vision, experimentation, and the ingredients that give Blue Moon its signature flavour: Valencia orange peel, coriander, wheat, and hops.
Flowing towards the right, the design captures the spirit of travel and discovery. It reflects the cross-country road trips the Blue Moon team took during the early days of the brand—bringing their beer and story to bars, restaurants, and stores across America.
The artwork was first created as a hand-drawn black-and-white line illustration. After several iterations and close collaboration with the client, the design was refined and digitised, ensuring clarity and visual balance once printed on glass.
Outcome
The final product is a striking, interactive pint glass that blends illustration with storytelling. More than just packaging, it invites drinkers to become part of the Blue Moon journey. The design was successfully launched and widely distributed, marking a creative milestone for the brand and becoming a cherished keepsake for its community.
