Digital Illustration Galaxy Chocolate
I collaborated with the advertising agency TBWA London to produce a series of four press illustrations aimed at promoting the delectable Galaxy Chocolate range. These four illustrations highlighted the distinct flavours of Galaxy Chocolate, namely smooth caramel, cookie crumble, smooth dark, and classic Galaxy chocolate.
The creative direction provided by TBWA was clear: I was tasked with crafting a backdrop illustration that exuded elegance and sophistication. The key concept was to place a piece of Galaxy chocolate on top of this illustration and capture it in a photograph. In my vision for the project, I imagined graceful lines flowing outward from the chocolate, creating a visual sense of radiance that extended to the edges of the page. For the digital illustrations used in online content, I also incorporated delicate flowers and leaves into the design.
Despite sharing a common style and overall aesthetic, each of the Galaxy Chocolate illustrations was carefully tailored to convey the unique essence of its corresponding flavour. This approach ensured that each advertisement effectively communicated the distinctive characteristics and taste profiles of the various Galaxy chocolate variants.
The resulting Galaxy advertising press illustrations were prominently featured in women’s magazines with a wide readership, including renowned publications such as Hello Magazine, Women’s Weekly, Cosmopolitan Magazine, and Company Magazine. These illustrations played a vital role in captivating the attention of readers and enticing them to indulge in the exquisite flavours of Galaxy Chocolate.