Christie’s Auctioneers Digital illustration
Christie’s, the renowned auctioneer, approached me to craft a series of four illustrations for an advertising campaign slated for publication in The Guardian newspaper. The task began with a visit to Christie’s warehouse in Battersea, where I explored the facility and carefully selected furniture items that I believed would aesthetically complement the rectangular format required for the advertisements.
I took photographs of the chosen furniture and subsequently transformed these images into striking black-and-white visuals using Photoshop. During this process, I meticulously extracted specific levels of detail from the furniture, which I intended to employ for layering and enhancing the overall imagery. These monochromatic visuals were then imported into Adobe Illustrator, where I meticulously converted them into vector artwork. Once the primary focal piece was created, I began to infuse my signature floral style around the furniture, adding a unique and artistic touch.
It was imperative that each of the four advertisements possessed its distinct character while still maintaining a cohesive style that clearly identified them as part of the same campaign. The intention was to establish a recognizable and interconnected theme for all four illustrations. The Guardian newspaper would feature each of Christie’s advertisements consecutively over four weeks.
In addition to their publication in The Guardian, these illustrations were also repurposed as oversized window posters displayed prominently within the Christie’s auctioneers’ London storefront. This multi-platform campaign aimed to capture the essence of Christie’s and its distinctive style while promoting the featured furniture items in an artistic and visually compelling manner.