Chivas Regal The Venture Competition
Excerpts from Redefining Success in a Changing World, a global report commissioned by Chivas examining new views on social entrepreneurship and the evolving perceptions of success. The report was written from a summary of survey data of more 1800 young professionals and social entrepreneurs in Mexico, Brazil, China, UK, US, and South Africa, as well as opinion-leader interviews.
I was commissioned to illustrate a large topographic map of the world, which was used as a backdrop presentation for the whiskey brand Chivas Regal and The Venture competition. The competition gained over 1000 entries from around the world, of which 20 of the entries were selected and flown to San Francisco to pitch their ideas to leading businessmen and women. 5 finalists made the final cut to make their final pitch for the chance of winning $1,000,000 for their sustainable business.
The illustration was created predominately typographic, all of the wording for the map was selected from a global report commissioned by Chivas Regal. The typographic text was crafted to fit the map of the world. The scale of the map-drawing was 1500cm 800cm wide. The map was drawn in sections and composed all within Photoshop. The final map would be printed close to 20m wide, for the Final presentation in San Francisco.
The Chivas Regal world map was a tough map to illustrate, The deadline was very short to work towards, and another added hurdle was a holiday I had booked to Tuscany, Italy, which meant having to illustrate while on holiday, I found myself working in trains, in airports as well as planes. It was a fine balancing act of holiday and work. It was a challenge, I learned a lot from the experience, and it gave me a new sense of value for illustration and freelance, and the ability to be nomadic in a sense and being able to work from different locations, which is something I would enjoy doing more of in the future.