Verizon Mobile Advertising
I like to work on seasonal illustration commissions, and I have worked with clients on interesting seasonal briefs such as Christmas illustrations. McCann Agency from New York, USA contacted me to create a Christmas themed snowflake illustration to promote the launch of 2 new mobile phones for the Christmas holiday prion for Verizon Wireless USA.
The brief directed by McCann was to illustrate a cluster of snowflakes that flow and interact around the 2 mobile phones, which will be used for the advertising. I approached the illustration by creating a selection of intricate snowflake designs inspired by real snowflakes, which I had found on google image search.
I created stylised intricate snowflake structures within illustrator, and using the mirror and rotate tool; I simulated the look and feel of how snowflake crystals would look as vector snowflake. McCann agency finalized their decision upon 3 snowflake illustration which they felt reflected the correct style and feel for the Verizon Wireless advertising campaign.
I took the 3 chosen snowflake design and started to compose them around the sides of the mobile phones. The snowflake composition started lightly from above and become a lot denser towards the bottom of the mobile phones. The colour I choose for each of the snowflakes consisted of varying degree of light great gradient colours. The snowflakes were darker in the middle and became lighter towards the edges. The illustration was well received by the client Mccann.
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