Seven Magazine Money Tree
Seven Magazine Commission an illustration for an editorial article which was written about how to be smart with your money in the case of inheriting or when your business venture delivers a windfall sum that needs to be invested. The brief was to create a tree, in particular, an Apple Tree, that is centrally positioned and has a wide enough trunk with branches that span out across the double-page spread.
The Branches of the illustration, contain objects such as apples; leaves etc. but also relevant items to the copy of the article. The 4 sections of the article break down as follows. Retail – old style ornate cash register, London Offices – Laptop, Farmland – tractor, and light Industry – padlock.
Each of the sections of the branches is colour-coded which also helps the reader relate to the different sections of the tree to the relevant sections of the article.
I enjoyed working on the tree illustration, it became an intricate execution, overlapping leaves and vines, I kept in mind while designing the tree to try not to make the whole illustration over-complicated and difficult to interpret visually.
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