Illustrated Map Elle Decoration Handy Pull out Map for London Design Week
Elle Decoration reached out to commission an illustrative map for the London Design Festival, slated for September. The aim was to create a user-friendly yet artistically captivating guide for their readers. This map would serve as a navigational aid, highlighting key buildings, landmarks, and exhibitors integral to the festival’s experience.
The project brief tasked me with crafting a comprehensive map for the London Design Festival, encompassing a double-page spread, two single pages, and a section opener. Elle Decoration’s vision was for a seamless journey that flowed from the opener, across the spread, and onto the single pages. The map had to be versatile, allowing readers to explore the festival’s offerings with ease. Accompanying text would be presented in concise, caption-like annotations strategically placed around the map.
The challenge lay in creating a logical travel path for festivalgoers, ensuring that the map guided them effortlessly. To achieve this, the map’s journey was structured to commence in the South West, progress through Central/North, and conclude in the East. Notably, the southwest section included locations like Syon Park, with the westernmost point serving as a starting reference.
I embarked on illustrating the Elle Decoration London Design Week Map, employing my signature hand-drawn pen and ink line art style, thoughtfully infused with subtle hints of colour. The heart of London’s main roads formed the canvas, with a meticulous focus on exhibitors’ buildings, especially if they possessed unique architectural features. Additionally, I highlighted iconic design pieces from selected exhibitors, emphasizing the festival’s celebration of design excellence. London’s renowned landmarks were not forgotten, and nearby tube stations and key main roads were clearly labelled, ensuring that festival attendees could navigate the vibrant world of design with confidence.