Macys New York Flower Show Poster
I have just completed a poster for Macy’s in New York, its a poster for their annual flower show which takes place in April. Its a large event in the NY festival parade calendar, I was delighted t have been asked and considered to take on the mantle of creating the prestigious Macy’s flower show poster, it was definitely a career highlight moment.
The brief I received from creative director for Macy’s was to create illustrated floral motifs and embellishments, using photographic floral imagery as well and stylised illustrated flowers and combining the two, and creating swirls around a woman’s side profile image, as well as creating 2 flamingos, created using floral elements which make up the flamingo silhouette. I created the floral swirls and flamingo floral silhouette, by individually placing each little icon together to build up the flaming and swirls, I was also briefed to combine the floral elements with the Macy’s brand name, which was created in a calligraphy style, the swirls extended out from the type into whispy swirls.
The Macy’s poster, which I created, the result has been very pleasing. The poster and floral elements were used throughout the store to promote the event, which runs from April 5th till April 19th. The poster and floral elements were used in the Macy’ s window, inside the store, on special promotions such as Bags and T-shirts, as well as the bags and New York Newspapers.
