Advertising Kelloggs All Bran

I worked with Leoburnett creative agency to produce illustrative butterflies advertising Kelloggs All-Bran or a press ad for Kellogg’s All-Bran. The concept was to create a delicate feeling of how the digestive system is sensitive and the way Kellogg’s All-bran cereal is a healthy cereal.

The Butterflies around the navel of the woman reflects the delicate nature of the digestive system. Kellogg’s All-Bran is a high fibre cereal, which helps digestion.

I created 5 delicate butterflies, each butterfly was created with a unique shape, they were also designed to seem like they were fluttering around the woman’s navel. I drew upon research on butterflies in flight and illustrated the Kellogg’s butterflies to take on similar characteristics. The other aspect of the brief was to create the butterflies, which simulated the look of tattoos, in a delicate way.

I achieved this by making the butterflies intricate in detail and included a vast amount of shapes placed within the wings to help give them density and life.