LendLease Brochure Drawing
I have been working with Lendlease a large construction development company that have been working on many construction projects in London as well as the rest of the UK.
This piece of illustration work was commissioned for the Lendlease annual magazine to be distributed to all stakeholders to give them news about The International Quarter project. The illustration would go to print on the front cover of the magazine.
The drawing is based on a CGI render of a development of the Stratford area that has undergone a massive development programme during and after the Olympic games. Millions of pounds have been spent developing the Stratford area.
The Illustration is a detailed drawing of the development as a representation to show the stakeholders, I illustrated the buildings according to the CGI render. this illustration has drawings of people, which in this instance was a requirement.
The people that are drawn at ground level, I had referenced from glossy magazines, which I then drew as simplified forms. The people drawings would be used on a small scale. I introduced colour to the illustration at the client’s request, due to the illustration needing to be bright and colourful.
There was a lot of attention to detail within this illustration, considering the detail of the buildings, the surrounding areas and the people, which was to show a representation of the new development to the stakeholders of how the communal social space would be used by people walking through it, eating and entertaining.