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Kellogg’s All Bran Butterflies

Kellogg’s Butterflies illustration

I worked with creative design ad agency Leoburnett, on a print campaign for Kellogg’s All Bran, The campaign will be printed in Italy. The illustration commission was to produce 5 unique and individual colored butterflies, which will be evenly placed around the navel of a woman’s stomach.

The Butterflies around the navel of the woman, reflects the delicate nature of the digestive system. Kellogg’s All Bran is a high fiber cereal, which helps digestion.

I created 5 delicate butterflies, each butterfly was created with a unique shape, they were also designed to seem like they were fluttering around the woman’s navel. I drew upon  research on  butterflies in flight and illustrated the Kellogg’s butterflies to take on similar characteristics. The other aspect of the brief was to create the butterflies, which simulated the look of tattoos, in a delicate way.

I achieved this by making the butterflies intricate in detail and included a vast amount of shapes placed within the wings to help give them density and life.

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