Vernel Fabric Softener

Vernel Fabric Softer

I recently completed 2 illustration which were commissioned by, ddb, Germany, to create a bespoke floral illustration for Vernel. A fabric softener brand which is found in Europe. The brief was to create a growing floral illustration which grows out of the Vernal fabric softener bottle. The illustration moulded to the bath towel represents the floral scent of the fabric softer which the woman in the photographic is enjoying.

The growing delicate stem artwork, has a whimsical essence. I created the artwork within illustrator, the lines needed to be very smooth, due to the poster artwork being printed on a large scale, any minor tweak in the line would be visible. close magnification work is essential to create smooth delicate flowing vector line work.

It was a pleasure to work with ddb Germany, the designer I worked with was very pleasant, you always remember a good client, and I like to keep a good relationship with clients. I feel its important to have a certain amount of professional decorum. I am sure the opposite also applies, and I hope I am well remembered by the the client ddb too as it would be a pleasure to work with them again in the near future.