Top ad agency TBWA commission Galaxy chocolate advertising campaign
Top London advertising agency TBWA commission 4 different illustration artworks for Galaxy milk chocolate advertising campaign, incorporating the 4 different Galaxy milk chocolate illustrations, milk chocolate, cookie crumble, caramel and Smooth
I met the creatives of advertising agency TBWA at their central london offices. The agency is a large building based on Whitfield Street, London, the offices seemed very open and friendly environment to work in. The place was buzzing with creatives, whizzing around. It was a pleasure to sit down and meet with the team running the Galaxy advertising campaign.
We started off discussing my work, it was nice to hear good things about my work, and how the creatives felt I was the right person for the job, I have to admit, I felt pretty confident and happy about taking on the Galaxy advertising brief, as it was a a brief I would be confident on working on and creating a beautiful illustration for.
The creatives had a clear idea regarding the illustration look and feel of the 4 galaxy flavoured chocolates, taking examples of my work, they briefed me to create intricate delicate pattern, which took on the characteristics of the 4 Galaxy milk chocolate flavours. The patterns, should look and feel the same, and at the same time be different from each other. I achieved this by creating each pattern with different branch weights, lengths and twirls, I hand drew them and the scanned them into photoshop, after which I converted the lines into vectors within Illustrator. Once the base pattern late was created, it went about creating the intricate leaves and flowers, I placed them on the branches individually placing and rotating each of them.
The project was well received by the agency and the client Galaxy. The 4 different Galaxy illustrations we printed into nation Newspapers and Magazines which consisted of The Metro, Now Magazine, Ok Magazine, Closer Magazine, Company Magazine and Hello Magazine