Shortlist Magazine Adidas London Running Maps
Shortlist magazine the free circular for London, were interested in commissioning map illustrations for the up coming Adidas Boost Trainer feature. The artwork had to embody a running theme to promote the new trainer.
The illustrated maps were representations of London and Manchester, since the many of the locations of each of the maps were in some cases long distances from each other; it required me to illustrate the routes in a non literal way. The campaign was to create 5 running maps, which plan out running routes of different areas of London, as well as a running route map for Manchester.
Westminster, taking in the leafy green parks of Regents park, St Johns Wood, Hyde Park, Green Park and St James park.
The architectural running map, with a route through the centre of London, with interesting architecture highlighted within the map. 1 Olympic City – see both the Anish Kapoor sculpture and the London Aquatics Centre, 2 Lloyd’s of London – Richard Rogers’ infamous ‘inside out’ building, 3 Sky Garden – London’s highest public garde, 4 The Shard by Renzo Piano, 5 London City Hall, Norman Foster and Ken Shuttleworth.
The Lambeth pop culture, running route map, which includes intresting site such as 1. Start at Leake Street Tunnel/The Vaults , 2. The Cinema Museum, 3. Charlie Chaplin blue plaque 4. o2 Academy Brixton 5. Brixton Market.
The Hackney street art route map, which takes in much of the graffiti street art of the are, which makes it one of the edgy running route maps. 1 White Church Lane, graffiti from Alice Pasquini, Hunto, Anthony Lister, Malarky, Dan Kitchener, 2 Truman Brewery/Elys Yard (visit – work by Otto Schade and others, 3 Osborne Street/Brick Lane, 4 Hanbury Street, work by Borondo, ROA, Born.K, Liliwen, Blen Slow, 5 Rivington Street, work by Eine, Bastardilla, SAM3, Stik and Cranio)
Lastly the Manchester pop culture map, with a few of the interesting and famous sites of Manchester to see while your on you run, such as, 1 Tib Street Horn: 12 meter high modern artwork studded with florescent lights, National Football Museum and Media City UK.