Blue Moon Brewing Company illustrated Glasses
Blue Moon Brewing Company illustrated Glasses Blue Moon Brewing Company recently contacted me about creating a design for a beer glass. The inventive concept required me to create an all-white design that is meant to be colored in by the customers. They trusted me to devise a concept in my own style that reflects the company’s history and values, and it was a task that I took on with pride.
The idea behind the illustration is to reflect the history of the company. While Blue Moon was born in Colorado, its history spans the entirety of the United States. After Keith Villa, Brewmaster and Founder created the iconic recipe for Blue Moon in 1995, he and his crew hit the road. For the next ten years, they visited bar after bar, store after store, to tell their story.
I wanted to create a design that encompassed everything special about Blue Moon. The left-hand side of the design is inspired by Keith Villa, representing his experiences that have inspired the recipe for the beer. It depicts the melting pot of dreams, ideas and creativity that have come together to make Blue Moon into the brand it is today. You’ll notice ingredients like Valencia orange peel, coriander, wheat and Hops, all mixing together to formulate the recipe.
Movement and travel also inspired my illustration, and they are depicted on the right side of the glass design. The undulating lines represent the team’s travels across America, marking the beginning of the Blue Moon’s story as a road trip across America led the brand into becoming an internationally-known product that is shipped around the world.