I was commissioned to create a logo for a new personal development venture Lovephool; offering workshops and coaching to exploring the science of authentic love, though Positive Psychology (the Psychology of Happiness) to help people cultivate more meaningful lasting relationships in all parts of their lives.
I experimented with a range of fonts before deciding to use Avenir, which is a simple san serif tytpeface. I worked with Kuldeep, who approached me to create the logo for her brand Lovephhol. Kuldeep wanted a logo which was decorative which is something im very use to creating having a decorative illustrative style.
The vines extending from the letter ‘e’ and ‘p’ symbolises the vision of the company which is to bring together people and develop healthy relationships, understanding the fundamentals of relationships, good relationships are the key to a good life, Lovephool help relationships flourish by matching people based on the strengths that make them Buzz.
Lovephool have built the tools you need to create your happy ever after. Using Strength Based Positive Psychology, MBA and Business expertise to help you have a more resilient and happier life, with real, meaningful, lasting relationships.
The vines extending from the letter ‘e’ and ‘p’ symbolises the coming together of people, and establishing meaning and powerful relationships.