Shortlist Magazine Oxford St Map
Shortlist magazine the free London circular, commissioned a map illustration for the up coming Oxford Street shopping feature. The artwork had to embody a tropical summer theme that would fit around their existing digital approach by the agency organizing the Oxford Street shopping experience. A large number of Participating brands, which consist of Mens, Women’s Cosmetic, and Food establishments. The large number of shops being featured, required some thought and organisation. The best approach to represent the many shops was by having a numbered key represented by a dot numbers located on Oxford Street.
The main element of the Shortlist magazine map is Oxford Street, and that’s Oxford Street would need to be the focus of the illustration. There are also other roads coming off Oxford street which are named, so that customers can use it to work out where along Oxford Street they are situated when looking at the map. It was an import feature to have the map be functional, and to be realistic to a certain degree.