San Miguel 125th Anniversary Chalice Glass
The Marketing Store agency based in Central London, commissioned a limited edition, illustrated Chalice glass for San Miguel beer brand, to comemorate 125 years of the brand and draw attention to it’s rich and well travelled past. The Chalice will be available for consumers in bars all around London. Consumers seen drinking from the Chalice will have the chance to win a selection of experience based prizes. The launch of the Chalice will be supported with a digital media campaign with the Chalice as the hero. This will also act in informing the consumer about the Prize promotion.
The brief was to produce a beautiful, illustrative, part chronologic, part geographic timeline taking consumers on a visual feast of a illustrative journey around the Chalice glass, Highlighting key dates, places, events, quotes, inspirations and influences absorbed by San Miguel along its 125 year journey to present day.