Elle Decoration London Design Week Map
Elle Decoration got in contact with me to commission me to create a illustrative map to help their readers get around the London Design Festival as a guide. Elle Decoration would like the map to be user friendly to a certain degree, but still retain a illustrative look and feel which shows the, key buildings, landmarks and exhibitors, which are the feature of the map.
Elle Decoration briefed me to draw a map for the London Design Festival which takes place in September. I was given the task to illustrated a double page spread and two single pages, as well as a section opener. The editor wanted the map to work from the opener, as well as across the spread and then onto the two single pages as if it was a single continual journey. The accompanying text would be in small caption like chunks or annotations around the map.
The challenge would be to travel locations/exhibitors. To travel in a logical way and as you read the map, this would mean the map would start from the South West, across to Central/North, and finish in the East. In the South West group the furthest location West is the Syon Park location.
I illustrated the Elle Decoration London Design Week Map in my hand drawn pen and ink line art style with hints of colour. The maps form around central key/main roads, I pulled out and illustrated the exhibitor’s buildings if they are interesting, as well as key important and iconic pieces of design from selected exhibitors. London key landmarks were also chosen and drawn on to the Elle Decoration London Design Week Map, as were nearby tubes stations and naming the key main roads.